Networking with Intention: A Leader’s Guide to Stronger, Smarter Connections
Let’s be honest: when most people hear “networking,” they think of awkward small talk at events or spam-like LinkedIn connections. But successful networking, the kind that moves your career forward, goes beyond passing business cards, is a lot more nuanced.
In leadership development, we often talk about three distinct types of networks: operational, personal, and strategic. Most professionals have operational and personal networking down. But strategic? That’s the one that tends to get neglected because it feels uncomfortable. However, when built and leveraged correctly, your strategic network is the one that can create the most impact.
Here’s a breakdown of each one, and why that last category, strategic networking, might be the secret weapon you’re missing.
Pro Tip: As you read through this article, grab a piece of paper and jot down the names of individuals who fall within each network category for you and their purpose. This exercise will help you identify gaps within your network, making building a stronger and more strategic network easier.
Network Type #1: Your Operational Connections
Think: “Who helps me get my job done?”
These are your go-to colleagues, collaborators, and internal partners — the people you rely on every day to move things forward. Your relationships here are usually built around tasks, deadlines, and shared responsibilities.
Examples:
Cross-functional teammates helping deliver a project
Your manager or direct reports
The woman in IT that saves your day (again)
A project manager you consistently work with
Members of a committee you serve on
Individuals in other departments whose input you need for your work
Why it matters:
Operational networks keep your daily work running smoothly. This type of networking often occurs organically as you fulfill your role, and you’re probably already building this network without thinking about it. They are also the connections that we tend to take for granted, or, can harbor frustrations and resentment against if they aren’t meeting expectations. To that end, it’s important to practice clear, kind, and direct communication, express gratitude, and keep these people on your good side to ensure a smooth working relationship!
How to Build a Strong Operational Network:
Be reliable and responsive: Deliver on your commitments, respond to emails promptly, and be a dependable team member. This builds trust and strengthens working relationships.
Communicate clearly and effectively: Ensure your communication is clear, concise, and respectful. Avoid jargon when working with those outside your immediate team.
Offer help and support: Adopt a collaborative approach; look for opportunities to assist your colleagues. This could involve sharing information, providing resources, or offering your expertise.
Schedule regular check-ins: For key collaborators, schedule regular meetings (even brief ones) to stay aligned, proactively address issues, and maintain momentum.
Recognize and appreciate contributions: Acknowledge the efforts of your operational network. A simple "thank you" or public recognition can go a long way in fostering positive relationships.
Network Type #2: Your Personal Connections
Think: “Who supports me as a human?”
This network is about connection, not output. It includes people you can lean on for advice, encouragement, or a sense of perspective. Personal networks often extend beyond your company and can be great for sparking ideas, recharging your energy, and regulating your mental and emotional states. These are the individuals that you enjoy running into at the water cooler!
Examples:
A former colleague you still call for career advice
A peer from a professional group who just gets what you’re going through
Mentors, coaches, or therapists
Friends and family members who support your professional goals
People you've met at conferences or workshops who share your interests
Why it matters:
Personal networks help you grow, stay grounded, and navigate the emotional side of leadership.
How to Build a Strong Personal Network
Nurture existing relationships: Stay in touch with people you already know and value. Make an effort to connect regularly, even if it's just a quick email or phone call.
Be authentic and genuine: People are drawn to those who are real and honest. Strive to be yourself in your interactions.
Listen actively and show empathy: When connecting with others, focus on listening and understanding their perspective.
Offer support and encouragement: Be a source of support for your network. Celebrate their successes and offer help during challenging times.
Use social media strategically: Platforms like LinkedIn can help you stay connected with your network and build new relationships.
Seek out mentors and coaches: These individuals can provide guidance, support, and valuable insights.
Volunteer for non-role specific opportunities: Whether you volunteer for your organization’s wellness committee or annual toys-for-tots fundraiser, volunteering for extracurricular activities at work will help you build and foster relationships with other individuals within the organization, and bring additional fulfillment outside of your day-to-day tasks.
Network Type #3: Your Strategic Connections
Think: “Who helps me think bigger?”
Strategic networking is where most professionals get stuck, and for good reason. These relationships often feel one-sided at first. You might seek insight, access, or support from someone whose experience or influence exceeds yours. And that can feel… uncomfortable.
Let’s acknowledge some common concerns:
It doesn’t always feel like a true equal exchange.
You might feel like you’re asking for more than you can give.
Many people are busy, and you don’t want to be a burden.
You’re used to being the expert, but now, you’re the one asking for help.
As a result, you may stay within your comfort zone, sticking to your peers, team, and the people who already know you. However, significant growth often lies outside of these familiar circles.
Strategic networking means intentionally building relationships with people who can help you see things differently, whether or not they are within your chain of command or even in your industry. Leaders in finance, sales, operations, and legal, among others, can provide insights that shift your leadership approach, even if you don’t report to them.
Examples:
Senior leaders in your organization
Influencers or thought leaders in your industry
Leaders in related industries
Individuals with expertise in areas that are critical to your goals, or interests
Board members or advisors
Individuals who can connect you to valuable resources or opportunities
And these relationships don’t have to feel transactional. Strategic relationships often last throughout your career, unlike personal and operational relationships that often come and go depending on where you work, who you see most often, and the role you’re doing.
Why it matters:
Strategic networks are crucial for long-term vision and growth. These connections provide access to new perspectives, trends, and opportunities that can significantly impact your leadership and your organization's success. By cultivating relationships with individuals outside your immediate circle, you gain insights that can help you anticipate challenges, make informed decisions, and drive innovation. Strategic networking also expands your sphere of influence, increases your visibility across your organization and industry, and opens doors to resources and partnerships that may not be accessible through your existing network.
How to Build Strategic Relationships
Express gratitude, not obligation: Communicate the value of their insights. This acknowledgment is often more impactful than you might think. A thank-you note after each meeting, especially one highlighting key takeaways, goes a long way.
Be mindful of your ask: It’s important to seek perspective, but respect the other person's time and willingness to help. Be aware of when your request might be excessive, and adjust accordingly.
Be direct: Don’t delay in following up. During your meeting, express interest in future conversations, such as, “Would you be open to doing this again in a few months?” Establishing this expectation early can help maintain momentum. A quarterly check-in can be sufficient.
Offer value in return: While the exchange may not always be equal, seek opportunities to provide value to your strategic connections. This could involve sharing relevant information, making introductions, or offering your expertise and insights in areas they may be exploring.
Do your research: Before reaching out, take the time to learn about their background, interests, and priorities. This demonstrates that you value their time and allows you to tailor your approach and the discussion.
Find common ground: Look for shared interests or connections to build rapport and create a foundation for a meaningful relationship. (When I was a first-year accountant, the CEO of my company was a big marathon runner. I stopped into his office and asked if he had any training tips as I started increasing from 5k/10ks to half marathons. People were shocked that I would regularly pop into the CEO’s office to chat about running, but he always made time for me.)
Be patient and persistent: Building strategic relationships requires time and effort. Don't be discouraged if progress is not immediate. Leverage your existing network to facilitate introductions to individuals you want to connect with.
Here’s the bottom line:
In today's dynamic business environment, a robust network comprising all three pillars: operational, personal, and strategic, is indispensable for effective leadership. These interconnected networks provide access to critical resources, diverse perspectives, and invaluable support systems. While operational networks ensure smooth daily functioning, personal networks foster growth and resilience. Strategic networks, however, are the catalyst for long-term vision, enabling leaders to anticipate change, drive innovation, and expand their influence.
Leadership coaching can play a transformative role in helping leaders cultivate these networks. Coaches can provide personalized guidance on identifying key individuals, overcoming the discomfort associated with reaching out to senior leaders and industry experts, and increasing visibility and professional brand building within their organization and industry. By developing a strategic approach to networking, leaders can unlock their full potential, foster organizational success, and make a lasting impact.
If you’re ready to level up your leadership, consider partnering with Conshy Coaching. Jenn Masse is an ICF Certified Leadership Coach, Trainer, and Facilitator, dedicated to helping executives, leaders, and high-performing professionals take a more conscientious approach to leadership and work. She empowers her clients to challenge conventional methods and adopt simplified yet innovative strategies for managing their time, stress, and energy effectively.
Get started today by scheduling a free, no-pressure, coaching exploration call, or visiting conshycoaching.com to learn more about coaching.
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